Instragram: Foundations for Business

Instagram: Foundations for Business is a beginner course that provides a comprehensive understanding of how to use Instagram strategically for business growth. You’ll learn precisely how and why businesses are using this powerful tool. This course will explain Instagram and its importance to businesses. You’ll learn the “lingo” of Instagram, including key terms and features and how they work. We’ll also explore the business benefits of an Instagram account and how Instagram can achieve results at every stage of the marketing funnel. You’ll learn through real examples how different types of businesses use Instagram and how they get results. Instagram is a powerful tool for all types of businesses – it just takes strategy, creativity, and consistency. You’ll see different use cases to inspire your interest in the platform. We’ll explore the Instagram algorithm and how it leads to increased content visibility. We’ll also learn about different Instagram post types and the role that each one plays in delivering results for your business. Finally, you’ll put this together to tailor an Instagram strategy that delivers results for your business. At the end of this course, you’ll have a plan to create a powerful Instagram presence and achieve your business objectives. This interactive course includes an Instagram Quickstart Guide and Instagram Action Planner to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.

•  Articulate how Instagram works and why it’s essential for businesses
•  Apply Instagram’s benefits to enhance professional and business strategies
•  • Differentiate between different types of Instagram accounts and entities
•  Leverage Instagram effectively at different stages of the marketing funnel
•  Identify how Instagram works for different business types and use case studies
•  Explain the Instagram algorithm and its impact on content visibility
•  Define essential Instagram terms such as Profile, Bio, Page, Followers, Explore, and Algorithm
•  Create and tailor your Instagram strategy and audience targeting for optimal results